Brochures are an attractive, portable and personal way to convey your message. However, great ideas and sales opportunities are lost if the copy does not jump out and speak to the reader.
Not only do I take the time to fully understand your marketing message, I turn that into attention-grabbing copy for your brochure that will prompt the reader to act and that means sales for your business!
Your website is your window to the world and if your message is not accessible and clear, potential customers will go elsewhere.
I provide website copy that is informative, interesting and relevant which presents your business as exciting and professional.
Whether you want copy for a complete website, a blog or a single page on your existing site, I will provide copy to raise your on-line profile.
Search Engine Optimisation (SEO) is the means by which your website improves its visibility by being amongst the first displayed in search results when a customer comes looking for you.
Web copy using strategic keywords (ones your customer may use) is pivitol in achieving your optimum SEO result.
However, this will all be to no avail if the copy on your web page does not engage your customer and prompt them to action.
This is where an SEO Copywriter gives your site the advantage.
I will work with you to get inside the head of your customers to work out how they would search for you on the web and weave that knowledge into lively and engaging copy that converts them from potential customers into real customers.
Complementary to your overall online marketing strategy, Google adwords is a ‘pay-per-click’ system where you only pay for the traffic that has been directed to your site when a potential customer clicks on the link to your site in the ad.
I can write punchy, smart ads that grab the interest of potential customers and prompt them to click on your link and visit your website.
The great bit about these ads is that you can set the limits on how many clicks you allow to your site in a designated period and that in turn allows you to set your own marketing budget.
What’s great about this system is that through it, I can provide you with up-to-date analysis on how many people have found your site via these ads and what keywords they used to find you.
This in turn gives you valuable insight into the way your customers think and the effectiveness of your marketing strategy.
Direct Mail Letters
There is nothing as personal as a letter; therefore nothing reaches an identified market as effectively as a direct-mail letter.
I will structure a letter for you that not only connects with your sales market, but details the reasons why you are the provider of their choice and counters any objections they may have in not making you their only choice.
Proofreading and Editing
Need some copy checked? Not sure if your spelling and grammar is up to scratch?
Then I can help!
Having completed editing as part of a Professional Writing major, I can ensure your copy is
professional and reflects the image you want to present.